ZAMBIA TOURISM AGENCY, MARKETING DIRECTOR Mwabashike Nkulukusa is optimistic that the sector is poised to register huge growth.
Mr Nkulukusa says Adventure, Wildlife, Heritage and Culture are the major products that Zambia is selling to the outside world at this year’s Tourism Indaba currently underway in Durban, South Africa.
Also critical among the deliberations is the need for Intra African trade and developing policies that reflect positively on what the continent can offer.
Indaba, the biggest tourism expo in Africa is also focusing on the contribution of Small and Medium Enterprise SMEs to the sector.
